I keep prices fair by using the testing and COAs straight from my vendors plus I only work with suppliers that already have a strong track record for quality. Right now, I don’t add extra testing because it would just make things more expensive for everyone — but that will change with Avara in the near future and I will eventually do my own third party testing.

The truth is — it’s just me running this whole business. No team, no office, no fancy overhead. Because I’m handling everything myself, I don’t need to tack on extra costs or markups.

I’m not here to squeeze every dollar out of researchers. I started Avara because I know how hard it can be to access what you need without paying ridiculous prices. My goal has always been simple: make research more affordable and accessible for every reasearcher.